Well, my two cents - why either/or? I think the readers are both a gadget and useful. BUT, I doubt that as many will find them 'useful' as people did the Palm when it was introduced. However, as airlines keep getting more restrictive on the amount you can take on board, the number of people finding readers useful could go up.
Some airlines in Europe, in theory at least, allow only 7 kilos in carry on baggage. A computer + case at around 4 kg, a magazine and a hardback book and you are probably at the limit. Bits don't weigh much and provide an alternative to paper that looks very good in that context. If I were in marketing at iRex or Sony, I'd be working with US & European airlines to loan readers to business class passengers on long haul flights. Preload a number of popular titiles...
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