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From what I have heard (here's another story with only a little, if any backing) the e-ink screen alone costs the manufacturers over $25. If we assume a 4:1 markup from materials to sales price for the battery mentioned above, that adds another $4 to the mix. $2 for the case and another $3 for the box, instructions, and inserts. That leaves $16 for electronics, manufacturing, shipping, R&D, and manufacturer's profit if Amazon is to sell them at cost.
As for the dedicated reader aspect, I have a small laptop, I bought a Reader. I have a Palm equiped phone that I have used for reading, I bought a Reader. I voted for the Reader with my wallet.
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