The latest posts promt me to jump on both sides of the fence at the same time. OUCH!
Do you remember a very very very few years ago when it was told that that $600.00 printer you bought actually costs $35.00 to produce?
Last week I bought a new LI Ion battery for my Xacti at a store near here. It's about the same size as the one pictured in the Kindle manual and cost $43.00.
You can never trust a price unless you see the company's internal numbers, and that can also be fudged.