View Single Post
Old 06-13-2009, 04:26 PM   #45
emellaich
Wizard
emellaich ought to be getting tired of karma fortunes by now.emellaich ought to be getting tired of karma fortunes by now.emellaich ought to be getting tired of karma fortunes by now.emellaich ought to be getting tired of karma fortunes by now.emellaich ought to be getting tired of karma fortunes by now.emellaich ought to be getting tired of karma fortunes by now.emellaich ought to be getting tired of karma fortunes by now.emellaich ought to be getting tired of karma fortunes by now.emellaich ought to be getting tired of karma fortunes by now.emellaich ought to be getting tired of karma fortunes by now.emellaich ought to be getting tired of karma fortunes by now.
 
Posts: 1,101
Karma: 4388403
Join Date: Oct 2007
Device: Palm>Ebookman>IPaq>Axim>Cybook>Kndl2>IPAD>Kndl3SO>Voyager>Oasis
Quote:
Originally Posted by Tuna View Post
Don't get me wrong, I 'get' the selling points for the DX. I just don't think they're strong enough to justify the price.
I don't need the DX, the K2 is just fine for me. In fact, I would find the larger size a negative feature (portability).

The only selling point that counts for the DX is size. If size was important then the DX is a good value. Consider that the screen is 2.5 times the area of the K2. Just look at proportional costs and a $60 screen on the K2 (isupply estimate) would cost $180 on the KDX. Plus consider the probable lower yield rates.

So anyway, I agree that you and I don't have a need for the size of the DX. If we did however, then I would argue that the price is in line. I understand your value argument (nuclear car), but I would argue that pricing is based on a combination of value and costs.

The question is whether there is a big enough market of others (not you and I) who see value in a price that lets Amazon recoup that cost difference. Since Amazon is already sold out of the first production run, then the answer in the short term is that the price is appropriate.

In the long term, the price may come down as manufacturing improves. However, there is no need to price it any lower today since they are selling out of current production. Furthermore, I would argue that the state of the technology for large readers is a bit early. They really need improvements in both software and hardware to prepare themselves for a mass market in large screen readers. As such, a more exclusive price/market may be appropriate today.
emellaich is offline   Reply With Quote