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Originally Posted by nojetlag
Amazon should rather focus on pushing the ebook price to 25% of the paperbook price, the rest will happen automatically.
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Unfortunately unless they start their own serious publishing business (not a halfbaked attempt like Amazon shorts) and then damage their relation with the big publishers, it ain't going to happen how much I would like that.
I have my profound doubts on the possibility of a subsidized cheap ebook reader since that model does not work with content as conclusively proved before (gemstar, librie....any device that allows only proprietary content will either get hacked or die).
On the other hand pushing a cheap but breakeven or slightly profitable hardware which allows nonproprietary content may be doable by Amazon to build business as they do with many other programs of that type. I have no idea how much it would cost, but I see a 100-150$ range possible.
Liviu