I don't like being tied, but I like having affordable options. Almost anything those stores have, Amazon has but cheaper. And more importantly, those stores DON'T have. I have no loyalty, but an ebook reader that was limited to those other options wouldn't be worth owning for me. I just looked up the last few things I've purchased, out of five of them only one was available in another store beside Amazon's. And that's only because I made a rare fiction purchase.
If all you read is public domain and fantasy or scifi than you can get whatever you want and be fine. If you read non-fiction or anything not so common, you've only got one real option. Would that it wasn't so, but it is.
Anything Google books has for public domain (that the Sony would have access to) I can put on my DX, too.
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