Quote:
Originally Posted by Alisa
In the ebook world, they compete with the illegal download. This is available quickly and conveniently from the time of release or shortly thereafter if the book has any popularity. This makes price much more important because convenience is no longer in the mix. Sure, some of us won't download illegal copies because it's against our ethics. I don't think that's a majority of people. They will need to offer a fair price and hopefully some other compelling benefits to keep people buying.
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Also publishers have a chance to produce a better product than what is available illegally in most cases (poor OCR'd docs, PDFs, etc.) so if books are available at a reasonable price (around the $10 mark is what I think) people are more likely to buy an eBook than to download it illegally because its not worth the time and effort to find a good illegal download version. There's a big opportunity here for them that they need to capitalize on. The music industry had it much rougher because the illegal music downloads were of the same quality and were actually better because they didn't have DRM, books on the other hand are not as popular therefore do not have the same infrastructure as MP3s did in their bootlegged form.