It's my opinion that Bookeen doesn't have that much of a cash flow available to order a large stock one at a time. They order as much as they can realistically sell over a certain period of time.
That's indeed their weakness.
But if they do sell enough to be out of stock, that's certainly a strength.
I just hope they sell enough devices to continue their business and hire some additional staff to satisfy the needs of both current and future customers.
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