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astra - agreed, but my point is that there are a relatively small number of people who have at least ten heavy tech books that they personally have to carry around on a daily basis, or who read heavily enough to care about LCD v.s eInk. $500 is as much as some companies will spend on an office worker's entire computer.
This isn't to take away the fact that the DX is a great sounding device. I'd love to have an 8" or 9" e-reader so I could carry my tech books and leisure reading around with ease. However, at $500 for a single function device that is locked into a supplier and likely to be outdated within 12 months, it is way too expensive for the vast majority of readers, whether they're reading for business or leisure.
If e-readers take off, I'd expect something like this to cost $250 within 18 months or so, and a 6" reader to be less than $150. Amazon have made the market attractive to technology suppliers, so it's not suprising that Visplex are beginning to see serious uptake and some competitive displays from other manufacturers. That'll have a big effect on their production and will put a lot of pressure on their prices.
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