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Old 06-11-2009, 03:37 AM   #14
HarryT
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Quote:
Originally Posted by Teddman View Post
The price of the tech is a problem because you have basically one provider of e-ink screens. I don't think that the manufacturing cost of the screens is really as high as is reflected in the retail price, but because there is no competition, there's no incentive to reduce the markup, let alone sell it as a loss leader.
Price has to reflect not only the actual cost of manufacturing, but also has to repay all the development costs, capital investment, and so on, as well as leave a reasonable profit margin. The price seems entirely reasonable to me.
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