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I really doubt they're soaking us with that price. I would imagine they're making a profit but not an exorbitant one. The whole razor-and-blades analogy that we're used to doesn't really apply here since they're taking a loss on their most popular books. I think the price is too high but I think it's not going to be reasonable until the price of the tech comes down and the publishers learn how to rework their business for the new paradigm. If they took little or no margin on the reader and little or negative margin on their books, they wouldn't be able to sustain for very long.
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