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I don't think launching so expensive was necessarily the best move, because the DX is not going to move many units at that price. To lock consumers into your market, you have to sell them the hardware first. At ~$500, even hardcore readers will stay on the fence.
I guess it makes business sense to soak the early adopters when you have the only large-screen model on the market (not counting Irex), but they are going to have to drop the price, perhaps significantly, when competition arrives within a year. Where are the education & newspaper subscription subsidies? They may face early adopter backlash if the DX is $199 with a NYTimes subscription by this Fall.
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