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Originally Posted by jęd
If an author can promote their site for under $200 and get the same sales then whats to make them use the Sony Store. (Apart from exposure to readers)
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"Exposure" is precisely what it's about, I'd guess. The point about "Connect" is that it's the one place that any "Reader" owner would go to find commercial books. Probably very difficult indeed to get owners to look at independent web sites.
The other thing the author gets via "Connect" is DRM, of course. Although it would be trivial for any author to offer a book themselves in an open format. DRM is important for a lot of authors, and "Connect" is probably the only way to get that.
Regards,
Harry.