That's what
this article claims!
Quote:
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On the horizon: Branded COOL-ERs with retail partners, a larger format color screen eBook reader, which could be ready as soon as Christmas (and a target price under $300), a book publishing division of the company called COOL-ER Writing, and a new out-of-the-box pricing structure which is said to make the COOL-ER reader affordable to virtually anyone.
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Considering they went from conception to prototype in 3 weeks for the "basic" Cool-er, this may actually be a quote rather than a misunderstanding by the reporter.