love reading of this because it shows the true margins on these devices. Sans a new device release, this could be Sony responding to the price point of soon to be released readers over the rest of the year. It's a very good price and makes a 5" reader for $200 direct from the mfg seem like they are over priced by a fair amount, say $50 over priced.
If they keep this price point, and who knows they just might, it sure puts a ton of pressure on Amazon's K2 price. Whispernet is nice, but it is not $170 more (or whatever it really is) nice.
If I liked the 505 display I would grab one of these in a heartbeat. It's a really nicely made reader.
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