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Old 06-09-2009, 05:49 PM   #2278
Sonist
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Posts: 2,126
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Join Date: Oct 2008
Location: The sunny part of California
Device: Generic virtual reality story-experiential device
Quote:
Originally Posted by griffonwing View Post
I believe he was referring to the oddly disturbing "EZ Reader" logo used on the top face of the reader unit itself....
To clarify, yes.

In branding, simple is often a very good thing. Even Amazon figured it out, after the K 1 (and ripped off Apple - pretty successfully, IMO :-)

P.S. Robert, one last word of friendly advise: Never, ever, do design by committee :-) Assign it to someone you trust, and then trust them.

Last edited by Sonist; 06-09-2009 at 05:51 PM.
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