Quote:
Originally Posted by griffonwing
I believe he was referring to the oddly disturbing "EZ Reader" logo used on the top face of the reader unit itself....
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To clarify, yes.
In branding, simple is often a very good thing. Even Amazon figured it out, after the K 1 (and ripped off Apple - pretty successfully, IMO :-)
P.S. Robert, one last word of friendly advise: Never, ever, do design by committee :-) Assign it to someone you trust, and then trust them.