Thread: eInk readers dying before they spread?
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Old 06-09-2009, 04:07 PM   #21
Kali Yuga
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Quote:
Originally Posted by Elfwreck View Post
Dedicated ebook readers won't be more than a tiny niche unless distributors start pushing *free ebook* sources....
Perhaps, but size doesn't matter as long as that niche is profitable.


Quote:
Originally Posted by Eflwreck
iPods caught on because nearly everyone likes music...
True, but again, e-books do not need a mass market to be profitable and/or successful. According to a Zogby poll (http://www.zogby.com/random%20house%...l%20report.pdf), 50% of Americans buy less than 5 books a year. 24% buy 11-20 books, and 14% buy 20 or more. If you hook into that top 14%, you're set.

Or to put it another way, BMW does not need to make a $4,000 car in order to be profitable.
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