I was pretty sceptical earlier due to the lack of images/video but now that they're cranking out more and more details and detailed video of the thing I'm totally thrilled! I really want one of these. I'm semi-prepared to instantly donate all of my printed books to some charity/second hand outlet just to show my devotion to this thing

I really hope they do early outreach to DIYers as MLJ mentions as a possibility. And I hope that they also do some early outreach to a few, extremely lucky end users. Make it into a competition! Give some respected DIY hack site a few screens, let them mod them into current Netbooks and show it all on the site AND then give away one such DIY netbook to one lucky reader. Buzz-o-rama would follow!

Not that they'll have any problem generating buzz anyway but it would still be a cool thing to see.