No more discount? That sucks. Well, it confirms the idea that
www.visitborders.com is legit. I'm sorry no one else gets to benefit from the coupon--it may have been a loophole that MR members found, and Borders has now closed it. Perhaps the profit margin is thin on the Reader, or perhaps this is only a Christmas thing, like other posters have suggested. However, any other Borders coupons that discount electronics are probably still valid.