MobileRead Forums - View Single Post - De Tijd-iLiad e-paper trial has been fruitful after all

Alexander Turcic · 11-21-2006, 06:59 PM

Information is constantly pouring in from multiple sources and sometimes it's difficult to tell right from wrong. Last week we heard from a Swedish newspaper that many readers who were involved in the De Tijd e-paper trial returned their iLiad devices within the first two weeks. But according to our well-placed inside source at iRex this is not true. Moreover, he shared with us some of the findings made by the De Tijd e-paper project leader IBBT:

Almost 90% of the test persons would decide to join the test again, when the prototype issues were addressed.
Almost 50% of the test persons would decide to buy the product when the prototype issues were addressed.

By mere coincidence I stumbled upon this recent IBBT presentation (PDF) that discusses the outcome of the trial in detail. You should check it out, especially if you are interested in learning more about the possible future business models involving e-books (B2B vs. B2C).

11-21-2006, 06:59 PM	#1
Alexander Turcic Fully Converged Posts: 18,175 Karma: 14021202 Join Date: Oct 2002 Location: Switzerland Device: Too many to count here.	De Tijd-iLiad e-paper trial has been fruitful after all Information is constantly pouring in from multiple sources and sometimes it's difficult to tell right from wrong. Last week we heard from a Swedish newspaper that many readers who were involved in the De Tijd e-paper trial returned their iLiad devices within the first two weeks. But according to our well-placed inside source at iRex this is not true. Moreover, he shared with us some of the findings made by the De Tijd e-paper project leader IBBT: Almost 90% of the test persons would decide to join the test again, when the prototype issues were addressed. Almost 50% of the test persons would decide to buy the product when the prototype issues were addressed. By mere coincidence I stumbled upon this recent IBBT presentation (PDF) that discusses the outcome of the trial in detail. You should check it out, especially if you are interested in learning more about the possible future business models involving e-books (B2B vs. B2C).