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The above are all excellent advice on the structure of a persuasive essay. The only thing I'd add is to keep in mind the old newspaperman's rule, that content can be divided into (or checked against) Kipling's Six Honest Serveing Men: who, what, when, where, why, and how.
You may decide to use only two or three of these in a particular essay, but all six are often available in the form of facts or arguments you might choose to emphasize (or contradict). An essay for nuclear waste storage at Yucca Mountain might concentrate on where, how, and why, while an essay against a politician's faux pas might be more interested in who, when, and what.
Good Luck,
Jack Tingle
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