I see the same phenomena over and over again, whether it be LOTR, Harry Potter, or most recently, Twilight. Personally, the Twilight books didn't do much for me, and I haven't seen the movie. But every group I'm in online is seemingly obsessed with passing Twilight stationeries, tags, avatars, snippets of gossip about the next movie, etc. A few years ago it was the same with Johnny Depp craziness after Pirates of the Carribbean.
Does it get annoying? Sure, if you don't share the obsession. Is it worth arguing about? Definitely NOT!
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