I go for ePub first, because it's a better choice for longer-term archival. I choose Microsoft's .lit format second (because it's easy to convert into other formats, like ePub and LRF). I choose LRF next after that. HTML at the bottom of my list.
In all cases, I convert to both ePub and LRF. ePub because it looks best on my 700; LRF because it works on my wife's 500.
Xenophon
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