*chuckles* y'know, Mr. Moates ... if you became an employee you could have a straight employee discount.
Okay, I could see the BR card being part scheme, part loyalty program. It is a bit more complicated than a buy 20 books get one free stamp card.
Also, I think the Sony Reader is a great replacement of massmarkets. I, like many people I know, passionately dislike the new tall massmarkets. Not just because they don't fit on the shelf well, but I view it as a scheme by publishers to charge more for low quality books.
...I'm mostly serious about the employee part though. If you find a sympathetic situation, you could work one shift a week and still pull a discount.
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