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Originally Posted by Over
Why this announcement? Could it be because they were the first to offer a big screen ereader but they know they won't be the first to offer a colour ereader? They're pratically saying "hey! wait for us! don't buy any colour ereader yet, ours will use a different and better technology!"
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That may be part of it. It could also be that they're searching for partners/investors as well and are putting the word out now in order to look for some backing for the development costs.