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Amazon does have some more titles and generally lower prices but most stuff that is available in a legal ebook is out there in multiple formats. What the Amazon store has that I find compelling is the sample chapters. Many stores have excerpts. They're usually only a few paragraphs. Having a full chapter, sometimes more, that you can download to your device and read at your leisure totally changes my book buying experience. When I shop for books or hear about something I might like, I simply send myself the chapter. When I'm done reading it, I click on the link at the end of the book and there it is. Because I have Whispernet pretty much anywhere I go, I don't have to worry about being near a computer when I finish the sample. I buy fewer books since I can usually tell from the samples when I won't like them, but I buy them all from Amazon.
Sony could actually do something similar in firmware and it would likely get people buying from their store rather than other places. They wouldn't have the wireless but they could record your purchase request on the device and automatically get it for you with the Connect software when you connected via USB.
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