MobileRead Forums - View Single Post - 10% off electronics at borders coupon

evil_bunny · 11-18-2006, 04:18 PM

(1) I do take offense at the word 'scheme' it's not a scheme, it's a customer loyalty program. We are rewarding people for giving us their moneys. No conspiracy, nothing to be scared of...
(2) Yes, that coupon is legitimate but as I've said before and will always said, the Sony Reader counts as electronics and we never provide coupons for greater than a 10% discount on electronics. Please read the boiler plate.
(3) The Borders Rewards program -- unoffical opinion follows -- is an attempt to capture the hearts and minds of the marketplace. If you ignore the idea that incentive programs usually increase the average purchase of a customer ... then you can understand that the program benefits are intended to bring customers back into the store.

11-18-2006, 04:18 PM	#8
evil_bunny Enthusiast Posts: 41 Karma: 10 Join Date: Nov 2006 Location: SoCal, US Device: Kobo Aura, Sony T1, iPhone 5S, iPad 3rd Gen	(1) I do take offense at the word 'scheme' it's not a scheme, it's a customer loyalty program. We are rewarding people for giving us their moneys. No conspiracy, nothing to be scared of... (2) Yes, that coupon is legitimate but as I've said before and will always said, the Sony Reader counts as electronics and we never provide coupons for greater than a 10% discount on electronics. Please read the boiler plate. (3) The Borders Rewards program -- unoffical opinion follows -- is an attempt to capture the hearts and minds of the marketplace. If you ignore the idea that incentive programs usually increase the average purchase of a customer ... then you can understand that the program benefits are intended to bring customers back into the store.