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Excellent video. Basically the technology is a world changer. No way I choose a limited eink based device over a device with a 3Qi display simply because the battery lasts longer. I might buy a next gen eink pocket device IF they improve contrast wise. From what I have seen in all images of the display in reflective more it no worse than the eink displays as they exist today.
This is the display I have been yammering on about since reading of them a year back.
Remember there are three modes even in full reflective more there can be some color...it is like a very improved version of the old transreflective screeds in PDA's of a decade ago.
I have long said the eink on my K1 is wonderful in direct sunlight, but sucks indoors in normal lighting. This device adds a middle layer between full active backlit mode and fully transmissive backlight off mode...works for me.
In my opinion this is a true world changing bit of hardware. Addressing a lot of uses to reduce power consumption across the board.
Only thing they need to do is include some type of touch. It might be best if they go to tech where the touch layer is below the actual display. Which I guess is an active digitizer that needs a pen based input? Is that the way it works? I also know that adds to the cost, but in this case I pay that price if you can deactivate the touch mode to save power when reading only. Nav buttons fix that whole issue and since the nav is already built into the OS and hardware all they need do is remap the nav to a set of dedicated buttons when the screen is rotated into tablet mode. All very easy and cheap to implement, but also very easy to screw up...as we have seen from some of the very questionable decisions by ereading device makers.
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