MobileRead Forums - View Single Post - Company reduces e-book prices, cites lower costs

Nate the great · 06-02-2009, 10:00 PM

The RAND Corporation announced yesterday that it has reduced the suggested retail price of all ebook editions to $9.95. According to Jane Ryan, "our costs are lower for e-books and we want to pass these savings on to the public".

They have about 900 titles available for the Kindle, and have just signed with Sony and Overdrive.

press release via Publisher's Weekly

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We've heard other publishers say that an ebook costs the same to produce as a paper book. Apparently that's not true. RAND can see the reduced cost of ebooks and other publishers can't. What is RAND doing right that everyone else is doing wrong?

Ongoing discussion here:
https://www.mobileread.com/forums/showthread.php?t=48185

06-02-2009, 10:00 PM	#1
Nate the great Sir Penguin of Edinburgh Posts: 12,375 Karma: 23555235 Join Date: Apr 2007 Location: DC Metro area Device: Shake a stick plus 1	The RAND Corporation announced yesterday that it has reduced the suggested retail price of all ebook editions to $9.95. According to Jane Ryan, "our costs are lower for e-books and we want to pass these savings on to the public". They have about 900 titles available for the Kindle, and have just signed with Sony and Overdrive. press release via Publisher's Weekly ------------------- We've heard other publishers say that an ebook costs the same to produce as a paper book. Apparently that's not true. RAND can see the reduced cost of ebooks and other publishers can't. What is RAND doing right that everyone else is doing wrong? Ongoing discussion here: https://www.mobileread.com/forums/showthread.php?t=48185 Last edited by Nate the great; 06-03-2009 at 11:53 AM.