Well, until it can get days worth of use on a battery the size of a matchbook, weigh in at under a pound and be cool to the touch without fan, it's not going to quite compete with my Kindle (or other eInk readers) as a strict reading device. Of course, there are tons of people out there who don't necessarily read enough to care about the incremental improvement the eInk screen provides when faced with the great multi-use possibility of this kind of screen. It seems like it offers greatly increased battery life and readability to netbooks, tablets, and hopefully mobile phones. I want one. I'd love it for work and general mobile use but I'll still be glad I have my Kindle for when I want to curl up with a good book and read for hours.
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