There's another active thread here about PDF to Word conversion. I'd try one of those, and then use Word (or OpenOffice writer if you don't have word) to convert the Word file to .RTF. That should preserve formatting, ideally.
Generally, converting from PDF to another format is tricky business. You're better off finding a way to make the PDF itself work, or try to obtain the original source file used to make the PDF if at all possible.
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