[Tuna]

I wonder if Interead are going to suffer from the two separate products they're launching being seen as a single offering? With the Kindle, you're also buying into Amazon's store. With the Cooler, you don't need to use the Cooler book store, which could be regarded as a positive benefit - particularly if Google are entering the arena with epub books. If they're seen as a single entity Interead needs both the book and the store to review well - double the risk for a new product.

It's funny that when Microsoft attempts to tie people into using their software, the world gets up in arms. When Amazon tie you into their bookstore it's seen as a positive benefit. Comparisons with the Kindle are also particularly frustrating for those of us living outside of the US where it's largely irrelevant at the moment.

If Interead are paying attention, they'll be working hard to address the issues raised in the reviews about the user interface and buttons. Small tweaks at this stage could pay dividends.

PDF support is also a strange issue. The format is really not suited to ebooks - unless they're full page size - so including it is a double edge sword. It's nice to be able to read them at all, but people's expectations are way above what the format can offer on any small screen device.