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Sony has the advantage of being a known company, with resources, and that can clearly help them in their efforts. However, I stand by my earlier statement: Their hardware will carry the day, not their name. If they try to mold the market to their liking (which the Connect store is clearly for), their hardware must support that mold. If Connect fails, people can still read other content on the Reader. But if the Reader turns out to be a dog, or too expensive, etc, Sony's Connect fails.
But that's happened before, and it won't ruin the market. Another company can try their take on it, and maybe they'll succeed. Sony has demonstrated great user design skills in the past, but their skills have been flagging lately (take a look at their MP3 players). But there are other good designers out there, like Apple, and plenty of independents. They'll be tapped eventually.
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