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The device looks great. If the price is right and the formats it will read/accept include ePub and reflowable PDF, I think it could be a real winner outside the business market. This is the kind of device that newspapers like the New York Times should embrace. The Times just announced another increase in its price -- both newsstand (50 cents daily and $1 on Sunday) and subscription -- so if the paper embraced this type of device and offered a subsidized version with a long-term subscription (like U.S. cell phone companies), I think they could convert and gain a lot of subscribers.
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