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Fictionwise has quite a lot of children's books. Haven't bought any, so I can't vouch for them, but I know they're there. Tell your friend that most Kindle owners are over 40, it's been shown. I'm sure the demographic for ebook readers skews kinda old and kinda female (we're the heaviest readers, after all).
I'm your friend's age, and I'm the 'first kid on the block' to have one where I live. Now I have half my friends wanting one (although they're all still balking at the price).
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