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Yeah, for a long life, easy on the eyes screen it does seem to be all on Pixel QI at this point. The traditional e-ink displays seem years away from having color screens at an affordable price (especially with readers already being too expensive IMO).
I think the first thing will just be LCD tablet devices with decent battery life. While not ideal for those here who read for hours at a time, those devices will be fine for reading for most people who seldom read for more than an hour or so at a time. And the devices will be more appealing since they'd do a lot more than just read as they could be full feature web browsers, video players etc. etc. Thus they can sell to more than just avid readers.
Point being, who knows if dedicated readers with color screens will ever take off in the mainstream if decent tablet devices hit the market first. Dedicated readers may be relegated to always being a niche device that only appeals to avid readers who read enough to need a screen that's super easy on the eyes.
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