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Carolyn,
If you want to use your first books as a way to get new readers for a forthcoming book, then you might consider offering it for free here on MobileRead and ask members to help you format and convert the books or use Calibre to do it yourself.
If you want to sell the books at the 99 cent price but in a broader range of formats, you could convert your books using Calibre and offer them via your own website.
There are MR members like Jeff Carver who have gone through the process and can be more helpful to you in this regard than I can.
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