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One other thing. If the SD card slot supported SDIO (I doubt it does), the Cooler could pull a rabbit out of the hat by supporting wireless SD cards. One simple purchase could upgrade your cooler to download books wirelessly and in one sweep remove any significant percieved difference between the Cooler and the (much more expensive) Kindle. For that matter a USB dongle could provide similar functionality though it wouldn't be nearly as slick.
Personally, I don't see the benefit of wireless update though I understand that for first time users it makes the whole experience fantastically easy. I'm rarely so far away from a PC that I can't download stuff to my Ebook in preparation for journeys or holidays. It's also nice to know that my library is on a PC that is properly and regularly backed up, rather than an ebook that can be dropped, drowned, lost or broken at any point.
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