It seems that they might have already a built-in consumer from XBOX owners! Here's a bit of the article below; you can read the rest at
http://videogames.yahoo.com/events/p...une-hd/1317951
Confirming weeks of speculation, Microsoft has officially announced the Zune HD. The specs -- a 3.3 inch OLED touchscreen, the ability to output in HD, an HD Radio receiver, a full-screen web browser and built-in Wi-Fi -- are pretty impressive, but perhaps the most exciting tidbit is that the Zune marketplace will be fully integrated into Xbox and Xbox Live as a replacement for the current Live video service.
Zune
That's a huge step for Microsoft, who until now have oddly kept the Zune and Xbox brands on opposite side of the room. With one move, they'll be exposing the Zune to about 17 million customers who are already using a piece of Microsoft hardware. Moreover, those 17 million are also gamers, and the Zune HD's combination of touchscreen capability, Wi-Fi access and robust marketplace seems the perfect recipe for a move into the handheld gaming space.