Quote:
Originally Posted by sirbruce
But it dominates the European market because they can't *get* the Kindle easily. How many potential European customers are simply *not buying* an ereader because it's not a Kindle or Kindle-compatible, either due to preference or ignorance? (It's a rhetorical question; I don't expect anyone knows the answer.)
|
I think it depends what country people are in.
If you're in a country with a country specific Amazon site - eg the UK, France, Germany, etc - then you won't be exposed to the "Amazon.com marketing machine" and, unless you read a site like this, probbly will have heard little or nothing about the Kindle. Naturally, sites like amazon.uk, amazon.fr, etc, do not advertise it, since they don't sell it. On the contrary, if you live in the UK and you're a regular book buyer, you will probably go into your local "Waterstones" (the bookstore chain which dominates the UK - virtually every town has one) and be bombarded with posters pushing the Sony Reader, so that's the device you'll be "aware" of.
If, on the other hand, you live a country without its own Amazon site - eg Australia - then you'll probably use "amazon.com" and hence be
very aware of the Kindle. Australians are probably much more "exposed" to it than Britons are.