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There are good alternatives to 6" e-readers, though Kindle is aesthetically one step higher, and some people prefer it.
But, for instance, now the only alternative to 10" ereaders is dr1000s. Here in Spain, it costs 700€ (980$). Kindle DX costs $489.00, so as soon as it is released, many people will use services like myus.com to buy one. So I think price is the first reason.
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