MobileRead Forums - View Single Post - Brick-and-Mortar Store Thread

evil_bunny · 11-12-2006, 11:05 PM

Okay, looks like most people who want a Sony Reader have gotten one, so let me just quickly give a note about why y'all had to wait an extra week before they were displayed in Borders.

As has been noted, the Reader was distributed to less than 300 stores. Stores are now able to request the device if they want to, I have no information about how long that takes. When we first discovered that we had them, we were told not to put the display on the floor as it could catch fire. I was not too pleased as the wording of the warning was very vague as "display" could have referred to an inherent defect in the product or in the product fixture. From what I hear--your actual results may vary--there was a problem with the LED burning out on the security device attached to the back of the display model.

Which I found to be absurd because ... c'mon. It's an LED!

NOW, about y'all who are talking about coupons and what not, I will tell you how I got my Sony Reader for under $300. We have this great customer loyalty program called Borders Rewards. It's a free program, and you should join right now.

(1) most coupons require Borders Rewards membership. If you find a coupon that says "x% off of one item" than you can use this coupon off of the Sony Reader. It counts as electronics, and in the fine print all % off coupons limit the discount to ten percent off.
(2) if you have already registered your card and have spent at least $50 in the previous month, you can use a Personal Shopping Day on this transaction. That will deduct 10% off from the total. (Other exemptions apply).

If you've done the math, I got mine for 19% off. And then Borders Rewards also gives you Holiday Rewards which means that 5% of your purchase can be used to buy things. Which can be used (at a later point) on a cover, cradle, OR a card that can be used on the CONNECT store.

Any questions? Probably can't answer them ;-)

11-12-2006, 11:05 PM	#246
evil_bunny Enthusiast Posts: 41 Karma: 10 Join Date: Nov 2006 Location: SoCal, US Device: Kobo Aura, Sony T1, iPhone 5S, iPad 3rd Gen	Okay, looks like most people who want a Sony Reader have gotten one, so let me just quickly give a note about why y'all had to wait an extra week before they were displayed in Borders. As has been noted, the Reader was distributed to less than 300 stores. Stores are now able to request the device if they want to, I have no information about how long that takes. When we first discovered that we had them, we were told not to put the display on the floor as it could catch fire. I was not too pleased as the wording of the warning was very vague as "display" could have referred to an inherent defect in the product or in the product fixture. From what I hear--your actual results may vary--there was a problem with the LED burning out on the security device attached to the back of the display model. Which I found to be absurd because ... c'mon. It's an LED! NOW, about y'all who are talking about coupons and what not, I will tell you how I got my Sony Reader for under $300. We have this great customer loyalty program called Borders Rewards. It's a free program, and you should join right now. (1) most coupons require Borders Rewards membership. If you find a coupon that says "x% off of one item" than you can use this coupon off of the Sony Reader. It counts as electronics, and in the fine print all % off coupons limit the discount to ten percent off. (2) if you have already registered your card and have spent at least $50 in the previous month, you can use a Personal Shopping Day on this transaction. That will deduct 10% off from the total. (Other exemptions apply). If you've done the math, I got mine for 19% off. And then Borders Rewards also gives you Holiday Rewards which means that 5% of your purchase can be used to buy things. Which can be used (at a later point) on a cover, cradle, OR a card that can be used on the CONNECT store. Any questions? Probably can't answer them ;-)