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Again, it's highly unlikely that Apple would bother with a reader--avid readers who buy such devices are to small a niche for them to focus on.
But it is very likely that a tablet device from them would have reader programs on it--probably the Kindle one like the iPhone. And such multi-function devices are what can help get people other than techie bookworms buying ebooks. Which is good for all of us as it gives publishers more incentive to put out ebooks.
The success of ebooks on the mainstream isn't among the users on sites like this, it's getting the casuals who buy a few books a year to start buying ebooks. And a good way to do that is making it easy for them to get books on devices they bought to do other stuff like surf the net, watch movies etc.
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