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Companies aren't dumb... they'll often take their product first to the magazines and web sites that their target market already peruses, and that they expect will give a write-up positive enough to drive that market segment into the stores.
Reviewers, knowing this, may blanche on giving bad reviews, knowing it may take them off of the toy list. They compensate by giving very straightforward (but rarely criticizing) reviews on products they don't like...
That's why all review readers should, as the saying goes, take the review "with a grain of salt."
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