I know here in the US we have a few places that specialize in importing gadgets not released in our market, like stuff from Japan. Do you guys in Europe know of any similar places. Dynamism, Lik-sang (now closed
), etc...
Only other option is like people said, buying on eBay/other person-to-person site. Now the Reader is a high-enough price item that you could probably get someone to accept an escrow service as long as you were willing to pay the fee. You pay the escrow service the money, they ship the item, you release the money once you receive it, escrow service pays the seller. Higher end goods like laptops are sometimes sold this way.
Usually if you just look at feedback ratings, you can get an idea, people with higher ratings are usually pretty trustworthy, especially if they often deal in big ticket items for hundreds of dollars apiece.