I don't really have a preference. Text is text for a casual reader like me. But voted Kindle Mobi since I only own a Kindle 1.
But I don't really care if that wins the format war anyway, since I only buy ebooks I only intend to read once, and if I end up loving something and want to re-read it I'll buy a hardback. So I don't care if I can access my books years down the road and what not.
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