Battery life isn't really that key for most people. Chargers are small these days and there are outlets most everywhere.
If they can get the battery life around 6-8 hours it will be fine for most people's usage.
Of course, it would be great to be better, but battery technology just isn't there to have super long life with LCD touch screens yet. I'm no apple fan (hate the iPod line--does less and costs more), but I wouldn't blame them on that front. It's just that batteries are one area of technology that is advancing too slowly industry wide.
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