"PDF is not an eBook format"
Wishing that does not make it so. Obviously it is an eBook format, and based on Adobe's history and the sheer prevalance of PDF books available, it will continue as an eBook format until someone convinces Adobe the market is moving elsewhere (ePub) and they scheme where their product is in that new market (ADE).
And then we're left with all the legacy work's because entry into Adobe authoring products is VERY steep in order to finance their free reader products.
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