Quote:
Originally Posted by Ralph Sir Edward
Quite correct. What the large publishers fail to realize is that they could "cut out the middleman" themselves if they choose to. But that requires a total marketing shift, with the possibility of a revenue drop in the changeover, which is unacceptable to them. To do it, they'd have to direct market themselves, through their p-books and other internet avenues. It could be done for the cost of one of their ridiculous advances to a no-brain celebrity. Shucks, Baen could market better than they do, but they don't need to because all their competitors are so clueless....
|
Yeah, that Times article made me chuckle. "Us poor publishers" are barely making ends meet, but we can still afford obscene payments to "celebrity" authors like Obama and Slick Willie and his wife. Spare me. This is the same sort of defensive tripe that the textbook publishers use when defending $100+ textbook prices. I hope Amazon manages to give the textbook publishers a good kick in the pants too.
And since I am buying "content" and not "format," I don't think the publishers shoyuld have any problem with readers changing that content from one format to another.......