Well, we're a bit off topic here, but no, that's not it at all.
Apple persuaded music labels over 2002 and 2003 to sell music through the iTunes Music Store in 2003. There were no legal on-line music stores (that sold tracks, rather than streaming services) before that. Apple were forced to apply DRM by the music studios, even though Apple (& Jobs) knew that DRM wouldn't work. See this interview from December 2003.
http://www.rollingstone.com/news/sto...ne_interview/2
"When we first went to talk to these record companies — you know, it was a while ago. It took us 18 months. And at first we said: None of this technology that you're talking about's gonna work. We have Ph.D.'s here, that know the stuff cold, and we don't believe it's possible to protect digital content."
It was only when the Apple Music Store became dominant that the music labels tried to reduce its dominance by allowing other stores to sell DRM-free music.
Even this year, when Apple finally got the labels to allow them to sell DRM free music, they were forced to agree to differential pricing in order to be allowed DRM free tracks. That wouldn't have happened if Apple were the ones reluctant to have DRM free music. Apple have always liked the simplicity of a fixed price per track.
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Originally Posted by kamm
2. AFAIK Apple didn't want &^%$ DRM-free 0- it was forced by AoMP3/Alltunes/etc and various bigger ones (Amazon, emusic etc).  |